Privacy Policy Effective Date: 05/11/2019

Your privacy is important to us, and we would like to keep everything transparent. This privacy statement explains the personal data ("Rydable"), which is a subsidiary and trading name of Veriaty Limited (Company Registration Number: 10586611), and hereon referred to as "Veriaty Ltd." collects and processes and how Veriaty Ltd., processes it and for what purposes.

Veriaty Ltd. offers a wide range of products and services, references to Veriaty Ltd.'s, products and services in this statement include all services, digital products, websites, apps, software, servers and devices. Please read the product-specific details in this privacy statement, which provides additional relevant information.

This statement applies to the interactions Veriaty Ltd., has with you and the products and services it provides to you, as a customer and a user.

Data We Collect

Veriaty Ltd., collects data from you, through our interactions with you and through our products and services. You provide some of this data directly, and we get some of it by collecting data about your interactions, use and experiences with our products and services, such as suite of websites, e-mail's and phone.

The data collected by Veriaty Ltd., depends on the context of your interactions with Veriaty Ltd., it's products and services, and the choices you make, including your privacy settings and the products, services and features that you use which stem from them. We also obtain data about you from third parties. You have choices when it comes to the technology you use and the data you share. When we ask you to provide personal data outside of our e-commerce capabilities, you can decline, however, our website and services require some personal data to provide you with the best shopping and customer support experience. If you choose not to provide data necessary to provide you with such capabilities, you cannot use it.

Likewise, where we need to collect personal data by law or to enter into or carry out a contract with you, and you do not provide the data necessary, we will not be able to enter into a contract; or if this relates to an existing product you're using, we may have to suspend or cancel it. We will notify you if this is the case at the time. Where providing the data is optional, and you choose not to share personal data, features like personalisation that use such data will not work for you.

How We Use Your Data

Veriaty Ltd., uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to:

  • Provide our products and services, which includes payment and order processing, securing, updating, troubleshooting, as well as providing customer support. It also includes sharing data, when it is required to provide the service or to carry out the transactions you request;
  • Improve and further develop our offerings to you as a user and a customer; Personalise your experiences within our website and make recommendations via the website, e-mail and phone;
  • Advertise and market to you, which includes sending promotional communications, targeted advertising and presenting you with relevant offers that you may find an interest in;
  • We also use your data to operate our business, which includes analysing our performance, meeting legal obligations, developing and training our staff and doing research.

In carrying out these purposes, we combine data we collect from different complex contexts or obtain it from third parties to give you a more seamless, consistent, personalised and enjoyable experience to make informed business decisions and for legitimate purposes.

Why We Share Your Data

Sometimes we may need to share some of the data we collect about you with your consent. We also may share, at our discretion, this data with our affiliates, subsidiaries and suppliers when required by law or to respond to legal procesesses; to protect our customers, lives, maintain the security of our products and services and to protect the rights and property of Veriaty Ltd., its affiliates, subsidiaries and suppliers, and most importantly its customers.

We never share personally identifying information with third parties such as name, e-mail or your phone number. We sometimes may use your identifying data for marketing and research purposes internally through web, e-mail or phone (including but not limited to SMS) to notify you of new offers, products you may be interested in or to update you on your account or order statuses.

How We Use Cookies

Cookies are small text files placed on your device to store data that can be re-called by a web server in the domain that placed the cookie, e.g. "".

We use cookies and similar technologies for storing and honouring your preferences and settings, enabling you to sign-in more easily, process orders and payments, provide interest based advertising, combating fraud, analysing how our products and services perform and fulfilling other legitimate purposes. We also may use "web beacons" to help deliver cookies and gather usage and performance data to better improve our offerings.

Rydable may also include web beacons, cookies and/or other similar technologies from third-party service providers such as Google or Microsoft. You have a variety of tools to control the data which is used by cookies, web beacons and other similar technologies. For example, you can use controls in your internet browser to limit how the websites you visit are able to use cookies. However, for best experience, we advise you do not block any cookies, web beacons and/or other similar technologies from us.

Questions & Enforcement 

If after reviewing this Privacy Policy, you would like to submit a request, exercise your rights or you have any questions or privacy concerns, please contact:

Privacy Officer
Veriaty Limited
Unit M3A, The Matrix, Hornbeam Park Avenue
Harrogate, HG2 8AD, United Kingdom


Veriaty Ltd., will address your concerns and attempt to resolve any privacy issues in a timely manner.